B2B Social Media Consulting, Strategy, and Planning

At Make Good Media, we believe all new B2B social media initiatives start with defining goals that align with your existing marketing objectives. During the discovery phase of our B2B social media consulting, we listen and learn. It is our aim to understand your business, your brand, and your buying process to help you determine the best ways to integrate the available social media channels and platforms into your existing B2B marketing strategy.

There is a lot out there – we place the focus on finding and prioritizing the networks that will have the highest return on the investment of your time. Because let’s face it, it is easy to get distracted on the social web. We build you a plan and schedule designed to keep you connecting and interacting in the right places.

Once your goals are set, the strategy and planning discussion moves to resources. Who and how much is available? Do those individuals have the skills required for implementation? Will you need to hire? What about outsourcing? We help you answer all of these questions and position you to begin using social media to start relationships, generate new opportunities, and achieve your goals.

During the process, we also serve as your social media “innovation guide.” We use our technolgy experience, knowledge of the platforms, and creativity to uncover potential application develop opportunities (i.e. iPhone, Facebook applications). In addition, we can also provide guidance on how to make your own website and blogs more social and interactive. And if you are so bold, we have the ability to help you establish your own public or private social network.

The social web has opened up a whole new world of possibilities for how you can market your company. Are you ready to find out how?

Training, Listening, Execution, and Monitoring

After the discovery phase of your B2B social media, we turn to implementation. We serve as a hands-on guide teaching you the tools, setting up your listening post(s), training your team, and advising you on the execution and monitoring of your social media initiatives.

Social Media Program Management (Outsourcing)

Outsourcing is no longer a risk. It is a smart strategic decision when your resources are limited and you are committed to advancing your business into the social web. Make Good Media is structured in a way to manage some or all of your social media initiatives. Want us to be your “social media eyes and ears,” we’ll listen and report. Want us to optimize and post your articles to your blog, consider it done. We work closely with you to define and determine your specific level of comfort with what you feel is appropriate for social media outsourcing.

Be assured, by partnering with us, you’ll get a partner who cares about your business as much as you do. Before we ever craft a single message for you, we’ll learn your business inside and out. We won’t be successful otherwise. We believe your business has a core competency, we help you stay focused on that, all the while we help you extend your voice into the social web.

Contact us and let us know how we can help you Make Good Media?